by webmaster | Nov 7, 2022 | Promotional Products
The Australian Promotional Products Association (APPA) supports distributors and suppliers to the promotional products industry in both Australia and New Zealand. It promotes development, professionalism, and the integrity of the industry. Membership to the...
by webmaster | Nov 7, 2022 | Promotional Products
Where once an advertiser required a brand or logo to be seen an average of just 3 times, in our rapidly moving world with so much visual stimuli, it is now believed that many more reminders are required for brand retention to occur. Brand loyalty is an even greater...
by webmaster | Nov 7, 2022 | Promotional Products
The cost vs quality debate is one most of us encounter daily. In the retail space, it is still common to equate quality with price. ‘You get what you pay for’, suggests that lower price items are made of cheaper materials, less robust and offer fewer features, while...
by webmaster | Nov 7, 2022 | Promotional Products
When discussing a new promotional campaign, I am often asked for “something different”. Our industry, like that of retail, provides for this in spades with the frequent release of new ranges, products and ideas. Coco Chanel said that “In order to be irreplaceable one...
by webmaster | Nov 7, 2022 | Promotional Products
In my first SCOODA Quick Read, I outlined that recent research shows more than half of the recipients of promotional products use the item they receive often and retain it (on average) for more than a year. Conversely, food products, due to their short shelf life, are...
by webmaster | Nov 7, 2022 | Promotional Products
Promotional products can prove extremely useful for community and charity organisations in their efforts to build awareness and support for their cause. With declining funding by federal, state, and local governments and ever-increasing competition, fundraising has...
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