by webmaster | Nov 7, 2022 | Promotional Products
A Gift with Purchase (GWP) campaign has the potential to raise revenue and generate interest and good will for your brand – if delivered in the correct way. For the exercise to be worthwhile, the campaign needs to be thought out and well planned. Many of us may recall...
by webmaster | Nov 7, 2022 | Promotional Products
Some may believe any item with a logo will successfully promote their business, but ensuring merchandise reflects your organisation in a positive light and maintains your brand integrity is essential. For example, a cheap branded pen that breaks after being used just...
by webmaster | Nov 7, 2022 | Promotional Products
Over the past 20 years, the range of Australian made products been gradually decreasing, replaced primarily by low cost alternatives manufactured overseas. Ease of access to the world market has widened the range of options open to Australian consumers, whilst...
by webmaster | Nov 7, 2022 | Promotional Products
The ‘unprecedented’ events of 2020 have made it a year that will be remembered. The pandemic has affected us all in unexpected ways and pushed some of us to our limits. Many employees found themselves searching for ways to do their jobs work within shorter hours, some...
by webmaster | Nov 7, 2022 | Promotional Products
The global pandemic has resulted in a dramatic reduction of international trading activity, which has in turn affected the promotional products and many other industries. A recent survey conducted by our main industry body, the Australasian Promotional Products...
by webmaster | Nov 7, 2022 | Promotional Products
Globalisation and a broader awareness of social conditions in foreign countries is raising awareness around the issue of social compliance. Technological innovation and the internet have ensured journalists, activists and the consumers are no longer oblivious to...
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