The Renewed Push for Australian Made

Over the past 20 years, the range of Australian made products been gradually decreasing, replaced primarily by low cost alternatives manufactured overseas. Ease of access to the world market has widened the range of options open to Australian consumers, whilst simultaneously creating downward pressure on demand for locally produced items. Just how much does our economy relies on international trade? Recent reports show that Australians import, sell and consume more products manufactured in China, per capita, than any other country developed country in the world.

In 2019 however, we saw the beginning of change, requests for Australian made products began to rise. The economic havoc caused by the bushfires, generated greater social awareness and increased the desire to support local. News of the pandemic and subsequent interruptions to the supply chain, again impacted consumers thinking and spending patterns, driving the demand for Australian made products. A survey conducted in that year by Roy Morgan, concluded that 90% of Australians would be more likely to purchase a product if it had been manufactured at locally.

But supporting Australian manufacturing is not always that simple. For many clients, budget restrictions limit their ability to purchase Australian made where imported alternatives exist at a discounted price. As experts in the field, the SCOODA team are able to assist you meet your socially conscious desire to incorporate Australian content into your branded collateral range, whilst at the same time keeping costs to a minimum.

The more we collaborate as a community, the faster local commercial costs will respond to increased demand and create economies of scale, lowering prices, which will ultimately be of benefit to us all. 

To declare a product as ‘Made in Australia’, the goods in question must have undergone their last substantial transformation on Australian soil, while other parts of the production process may have occurred offshore.

For a product to be classified as a ‘Product of Australia’ or ‘Australian Grown’, Australia must be the country of origin for each significant ingredient or component of the product and all, or virtually all, of the processes involved with production or manufacturing happened in Australia.

A locally manufactured promotional product can send a positive, culturally relevant message about your brand’s sense of corporate responsibility and establish a point of difference. Speak to us to find out how you can add a great Australian product into your marketing mix.

Have you considered Australian made promotional products for your brand?

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