Gift with Purchase Campaigns

Gift with Purchase Campaigns

A Gift with Purchase (GWP) campaign has the potential to raise revenue and generate interest and good will for your brand – if delivered in the correct way. For the exercise to be worthwhile, the campaign needs to be thought out and well planned. Many of us may recall...
To Brand, or Not to Brand?

To Brand, or Not to Brand?

Some may believe any item with a logo will successfully promote their business, but ensuring merchandise reflects your organisation in a positive light and maintains your brand integrity is essential. For example, a cheap branded pen that breaks after being used just...
The Renewed Push for Australian Made

The Renewed Push for Australian Made

Over the past 20 years, the range of Australian made products been gradually decreasing, replaced primarily by low cost alternatives manufactured overseas. Ease of access to the world market has widened the range of options open to Australian consumers, whilst...